It’s easier than you think to stream a live event, and it can even save you money over in-person meetings. It’s a critical technology investment to make in order to future-proof your business and ensure that your complete team, regardless of location, can participate. Here are the procedures you’ll need to live stream your next event, as well as the technological tools you’ll require.
As eager as some are to return to the status quo, we must accept the fact that our new “normal” following COVID-19 will be far more technologically oriented. If we are to be realistic, social separation will most certainly be encouraged well into 2022; we must be prepared for this.
It’s fairly simple to live stream an event, especially if you have the necessary tools. Let’s take a look at simple steps to live streaming your next event.
- Make a Strategy
Because live streaming has so many changing aspects, it’s a good idea to set your goals and intents upfront. Create a clear sketch of your event’s vision and the instruments you’ll need to achieve your specific objectives.
- Select a Video Platform for Online Use
A streaming solution is a software platform that allows you to broadcast live. When it comes to live streaming an event, you’ll need to choose a streaming solution that can help you realize your vision. A professional streaming provider can often manage big audiences, allowing you to live stream events to a broader audience from a distance. Your virtual streaming event stream will be able to accommodate large numbers of spectators in remote areas throughout the world if your streaming solution uses a global content delivery network, and the streaming quality will be improved.
In other words, the better the provider you choose in terms of features, support, and cost, the better the broadcasting experience you will have and the better the viewing experience your viewers will have.
The absence of prohibited advertisements is another advantage of professional streaming services. With free broadcasting networks like Youtube, your audience is bombarded with unwelcome and inconvenient commercials.
You may also build and incorporate your own watermark or logo onto your original content using a white-label video player.
- Set up the Broadcasting Gear
After you’ve decided on a live streaming solution that fulfills your requirements, you’ll need to decide what kind of recording equipment to purchase.
This is an important aspect of streaming video, and weighing all of the options might be daunting. However, before making a decision, we recommend doing some research on a few alternative options. That way, you can be certain that the equipment you buy is the perfect fit for your streaming needs.
A capture card is typically required while live streaming with a camera to correctly transform the footage into streamable material. You can buy a capture card and install it on your computer yourself. After that, you may plug the camera into the capture card and start streaming.
If you’re capturing live events with your laptop’s webcam rather than a camera, you won’t need a capture card. Most “webcam” techniques are already stream-friendly, therefore this is accurate.
- Test Everything
It’s time to execute a test run once you’ve got everything set up to live stream an event. Test runs are critical since once you’re online, you’ll have an audience, making it more difficult to troubleshoot and correct errors rapidly.
It’s also critical to inspect your streaming setup to see whether any weak links exist, so you know where backup solutions are required.
We also urge that you check your internet speed to ensure that it is enough. The upload speed should be around twice as fast as you require for your stream.
- Get Your Audience Ready
You should market your stream ahead of time in order to ensure that you have an audience for it. Make a teaser video and post it on social media, send an email to your email list, asking recipients to RSVP or purchase virtual tickets.
You might also advertise on social media, write press releases to gain publicity, and advertise in any other way you can reach your target demographic.
- Begin streaming now
It’s time to click “Start Streaming” and change your live channel to “Online.” You’ve gone live with just a single click. It’s critical to maintain confidence while presenting and have fun with the audience.
If you have a chat or Q&A plugin, encourage viewers to participate so that everyone is engaged during the event.
Have additional queries about how to live stream an event or streaming in general? Learn more about how we can help you with your next live stream event by calling us right now.