No matter the size of your business, events are a great way to engage with customers, strengthen relationships and foster loyalty. However, if you want to get the most out of these occasions it’s easy for them to become simply an opportunity for attendees to come together, rather than create genuine connections.

To ensure your live event is successful here are five ways you can boost engagement.

1) Have fresh content to offer

Nothing is more depressing at a conference than hearing talk after talk which covers familiar territory or seems irrelevant. Give people something new and exciting that they will learn from and enjoy by having speakers who are passionate about their subject matter and relevant to your wider audience. If possible, also provide access to information so that people can delve deeper into a topic and discover further details about your business.

2) Be speaker-focused

One of the most common mistakes speakers make at live events is to focus on themselves rather than their audience. It is always impressive when marketers interact with people who are passionate and knowledgeable, but in order for this to come across, they need to be speaking and engaging with the crowd rather than talking over them or at them.

3) Trust your attendees

People attending an event want to get something out of it, so give them what they are looking for by putting yourself in their shoes and understanding how you can best help them achieve that goal. Remember that these people are not just members of your target audience, but also potential customers or brand advocates who will spread the word about your product or service.

4) Know your audience

When it comes to live events, there is no substitute for extensive market research and planning to ensure you’re catering for the needs of the people who will attend. Sticking with what works is not enough on its own, so consider how you can adjust, adapt and offer something different on the day that stands out from everything else that’s taking place.

5) Improve attendance

It might seem like one of the least important aspects of an event, but getting as many people as possible to show up on the day gives you a bigger potential audience which in turn increases reach and visibility. If you want to boost engagement at live events you need speakers who are passionate about their subject matter.

Live events can be a great way to engage with customers, but it’s easy for them to become simply an opportunity for attendees to come together. To ensure your live event is successful remember these five ways you can boost engagement. By using these tips, you’ll create genuine connections and get the most out of your events!

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