The spread of Coronavirus that cause the global pandemic since early 2020, has severely affected countries around the world not only in terms of tourism but also affected businesses of all industries. Although there are a few exceptions where certain industries like pharmaceutical and online e-commerce are booming with high demand. Many companies are still severely affected not just in their revenue but also in other parts of their daily operations and business communication.

Thanks to advance digital technology, companies have alternative options to conduct their business conference or yearly AGM (Annual General Meeting) which is hosting such events via live streaming platforms online. Also in this article, I will focus on how companies in Singapore use Virtual Live streaming service to host their AGM town hall meetings with their business counterparts in china without the need to invite each other to their country to attend the physical event.

To give a quick example, companies in Singapore will hire professional video studio agencies like Spring Forest Studio and engaged their services to use their house as virtual studios that come with video and audio equipment both in hardware and software to produce online AGM events which can easily allow the host speaker to do their presentation using of virtual background to show corporate videos and other visual information with ease.

Invited business participants from Singapore and China can easily be connected via an online invitation and log in with their laptop, tablet, and mobile phone to view the event online and they can do it anywhere in the world as long as there is an internet connection in the region.

Using a virtual platform has provided many advantages over the physical event especially in this COVID-19 pandemic situation where international travel is severely restricted. On the other hand, creating a virtual live streaming event is proven more time-efficient and cost-effective than the physical event as it is proven that producing an online virtual event takes less time to set up, and depending on the situation, you can even set up the virtual event on the same day without any post-production required.

Not to mention the fact companies can save more money for the event as they do not need to rent any venue, do any catering services for the event, booking flight tickets and hotel accommodation for foreign invitees, and so on.

Thus, looking at the current situation and trend in 2021, I will dare say that there will more companies using virtual live streaming platforms for their business communication not just between Singapore and China but on a world basis in the coming future.

Jeremy Lee

Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.