Live streaming events are becoming more important than before to many businesses to either attracting potential customers to buy their product or services or to use the live streaming platforms to host their company’s event such as an online conference or AGM (Annual General Meeting).

However, to stand out in the competitive market. These business owners will need to work out a better strategy to promote their online marketing events since their competition will use the same tactics in live streaming to promote their brands. The latest studies in 2020 have shown that more marketers and business owners are willing to invest more of their money, time, and resources to produce live streaming video content.

This is easily achieved since there are many professional video studio companies like Spring Forest Studio in Singapore who has an indoor studio set, video equipment, and an experienced crew of videography specialist to help them in creating live streaming events for their client.

To be honest, there is not such a “magic formula” which business owners can use to promote their live streaming events. The reason so is the fact that it depends on several factors such as the agenda of the event, nature of your business, audio and video quality of the content, and how it has presented to the targeted audience online.

The best strategy to create a live streaming event for your business is to have a deep understanding of how the target audience will think and react after they have watched or take part in the live streaming event created by your company.

 Questions like the below are important to think through:

• What is their experience and thoughts on the event and are they willing to share it with their friends to take part in the same event in the future?
• Are you able to increase your networking with potential clients after they have watched your live streaming event?
• Do you meet the purpose of this live streaming event and get the desired results after the event is over?

After you have a good understanding of how the audience might think or react to your live streaming event. The next thing is to think of a good strategy in planning the video content that will enhance the experience for the online audience and how to promote your brand awareness to them in this live streaming event.

Although the technical aspects to produce the event is important, most companies will hire reliable video studio house to help them in producing live streaming events and make it a success.

For years, Spring Forest Studio has helped our clients in producing high-quality video content for their live streaming events in Singapore and around the world. Give us a call to see how our ability in live streaming services can help you in creating live streaming events of your company’s requirements.

Jeremy Lee

Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.