Nowadays most broadcasting companies and professional video studio agencies have already digitized their studios to produce their live streaming events for their clients. This is not only due to the ever-growing demands in video and audio quality in the market. But that digital technology has constantly evolved to allow professional videographers and video producers to use their cameras and other equipment to capture high-quality images and videos and use cloud platforms to Live stream their events online with ease.
With such efficiency and convenience offered by these video broadcasting companies, it is not surprising to know that more business owners are willing to spend money to hire these professional video studio agencies to help them to host corporate or marketing live streaming events.
Most experts in the broadcasting industry will tell you that a good streaming platform is not only a necessity but is a crucial part of the broadcasting process to produce and broadcast a live streaming video online. This is the reason business owners in this trade are very particular about choosing the right kind of streaming solutions that has the necessary features and functions to suit their business needs.
Although there are many brands of streaming platforms available in the market, many videography professionals will agree that IBM Cloud video is one of the best live streaming platforms that are available and is proven with scalable cloud video solutions that easily allows video producers to manage and track the data of their live streaming videos during and after the events with ease.
Before it’s called IBM Cloud video, it is formerly known as Ustream which is an American company specializing in video hosting and live video streaming. But in 2017, it has acquired by IBM, and there change it to IBM Cloud Video. The advantage of using the IBM cloud streaming platform is that it can allow the studio producers to manage and upload the video content and broadcast the event in real-time. IBM Cloud video also allows live streaming events to broadcast online via multiple social media platforms to the target audience in a safe, secure way without comprising the video and audio qualities.
IBM Cloud video streaming platform services also allow the person in charge of the video communications to manage and the live streaming process and gather relevant data analysis and other information on the video content to do the necessary tuning and other adjustments as and when needed.
One unique feature that the IBM Cloud Video streaming platform offered is that it has embedded with a high level of artificial intelligence that is a program with cognitive skills to assist the video producers to gain new insights into their live streaming events and use the data efficiently to further improve their video streaming projects in the future.
But the most useful feature that the IBM Cloud Video streaming platform can offer is the strong and reliable security features that can easily control or restrict access to the sensitive video assets by hackers and manage their video data without comprising any security risk or privacy breach.
But If you want to learn more on how IBM Cloud video can benefit your business for live streaming events, call Spring Forest Studio now and we will be glad to help you.
Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.
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