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Digital communications have come a long way since the 1990s era where people in the past use to rely on deskbound phones, faxes, and letters to communicate with other people over long distances. This applies to business conventions and seminars where you need to travel to a physical place to attend the meeting. The same applies to marketing events where roadshows, billboard advertisements, television and radio commercials are common back then.

With the improvement in online technology, there are more options to promote your brand using digital marketing such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), or using live streaming platforms to host business or marketing events. The reason online marketing especially in live streaming events is so successful is that people today have mobile devices like smartphones or tablets which they can easily access to live streaming events anywhere as the internet connection is stable.

Although there are many service providers for live streaming platforms, Zoom is considered as one of the best in the market where there are millions or even billions of users in the world using Zoom to conduct online meetings or host live webinars on the daily basis.

Most people by now are familiar and often use Zoom to conduct meetings with their clients or working colleagues. But when comes to using Zoom video webinars, only business owners or event professionals will be familiar with the features and the benefits of using it to host their live streaming events.

In this article, I will give an introduction to the advantage of using Zoom’s live streaming platform known as Zoom Video webinar, some of the important features, and the pricing structure.

Using the Zoom Video webinar platform helps companies and business owners to promote their brand and they have the options to customize their webinar’s event registration page and can auto send reminder emails to those invitees who have sign up for the event. Zoom Video webinar platform also has features to promote the social share buttons and can help you to build your own post-webinar landing page and brand the live streaming video content watermark during the live event.

Using Zoom Video webinar platform for live streaming events allows the host speaker to engage and interact with their online audience with ease as it can support in-session chat, Q&A, and polls features and even has the option to allow the attendees to upload and share their video and audio contents during the event session. Not to mention the event organizers can gather valuable feedbacks with the automatic post-webinar survey if needed.

When it comes to the pricing structure in Zoom Video webinar services, it is a yearly subscription plan which the user can enjoy all the useful features offered by Zoom but the price will start to increase if the number of attendees per event starts to increase from 500 up to 50,000 in numbers. The reason is that there will be more requirements like cloud storage and other technical issues to allow many attendees to stream the event in real-time.

While Zoom Video webinar works well for live streaming events, it is always better for people who have no experience or knowledge to hire a professional video studio company like Spring Forest Studio in Singapore to help them in creating a successful live streaming event on their behalf.  You can give Spring Forest Studio a call today and get professionals to help you with your event’s need.

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