A professional event video production team should specialize in both types of event video production in Singapore: celebration/recognition and, on balance, competitions, capturing the very essence of events occurring across Singapore. In the search for the perfect production team, one may view current event examples and browse client testimonials. These example videos may include grand openings, booth events, along with information about the producers. With a website containing information as well as videos, one may find useful tips and tricks to host a successful event, taking the guesswork out of how the event video will go. Only with the event video production will you be able to capture the very essence of your events, allowing potential clients to hear the spoken word and preserving the memory of the events on film.
An event video production in Singapore is a service that can be somewhat challenging to pull off. Due to Singapore being rich in culture and tradition, the capture and cataloging of cultural events are much sought after in order to remember and share these wonderful experiences. Video production as a catalyst has enormous marketing potential for all occasions, whether it be a gala dinner, fundraiser, or the launch of a new product. Singapore is home to many public events throughout the year; therefore, it is essential to find a great production company for your video production.
Importance of Event Video Production
Anyone who has ever hosted a large event knows how challenging it can be to organize and manage all aspects. Managing various vendors from different industries can be even more daunting. From an organizer’s perspective, it would be beneficial to work with vendors who can handle multiple aspects of the event. For example, consider an event video production company in Singapore, which can handle both video production and photography, instead of working with separate video and photography companies. Not only would it be less hassle but also more cost-effective than hiring two separate teams.
When people organize an event, they put a lot of effort into planning and executing it. Events, whether personal or corporate, are special moments and are meant to build bonds, create memories, and make recipients feel special and important; in essence, events are meant for people. But one cannot forget the logistics involved in events, the amount of time, money, and effort involved in planning and executing them. Several events like birthday parties, concerts, weddings, anniversaries, religious ceremonies, seminars, and corporate events are caught on time and then polished to create memories that will be cherished forever. Although live events are enjoyed at a particular moment in time, event videos capture moments in time and preserve them forever; like a time machine, they help us relive past experiences.
Key Concepts and Keywords
Key Concepts and Keywords: – Basics of videography and photography – Camera techniques – Video production – PPT on event video production – Discussion on event video production – Discussion on photographs and audio recording – Media theory, with discussion on the concepts media, storytelling, mediums, media convergence – Online and offline modes, and the written, vocal, and visual messages transmitted by these 2 modes – Social media prevalent nowadays – Use of social networking sites – Engagement of social audience with unique contents – Communication media, technology, and virtual interaction
As usual in many tutorials and mini-books that I read, I will jot down the keywords that will be explained or related to in this tutorial first. After which, we will proceed to an introduction to event video production and subsequently, its implementation and some discussion. Then, we will address the concept of work and workers in this segment.
Pre-Production
In an assembly line setting, a script identifies each step of the event video production services in Singapore. The schedule, production crew, equipment, cast, talents, and everything in between that is required. When assembling a house, pre-creation is somewhat akin to having blueprints. Things will go wrong if they are not detailed and carefully listed. Tick lockdown step, presented throughout a written timetable, be thorough. With a client, it is imperative to have a pre-creation conference to ensure a need analysis. If the production will be the most successful, nothing should be missed. Information should be communicated between the event video production company in Singapore, come together and act of producing the marriage of the creative writing, feels from concept to screen.
Solely in charge of them is the producer when the word comes down to brainstorming an idea and making it a reality. At the event, this individual creates a schedule and presents the production team with a brief. Not simply a schedule, though, the producer is in charge of pre-production. There is a perception that because it does not play a substantial creative role, pre-creation, production, and post-production is the most unimportant part of video creation. For those at the event video production company in Singapore, this is not the case, and it is the most important part of the entire video production process. The establishment of the standard for all project production requirements is what pre-production is about.
Planning and Conceptualization
Clients would call, and it is always interesting to see them conjure descriptions of what they have experienced. The moment they struck a chord with what had happened, it’s in the bag. Because experience had taught us the thing about covering people on video. Anyone can shoot a film of a place and convey emotions without the need for a person talking. But when someone speaks, words are meaningless. Then it all comes down to the intonation of the person. And this is how we help our clients. To tell their story as it is, without the need for loud background music. No need for fancy animations to clutter the most important words. Because as long as the visuals transcend, the story remains.
As all corporate video production studios in Singapore will tell you, the key to ensuring that you’ve got a kick-ass filming at any event is to start planning early. Get a lay of the land; get logistical details like key locations and timings, and memorabilia of the event. It also wouldn’t hurt to talk to the coordinators of the event to ensure there is a clear understanding of what is needed and wanted. Very often, a 3D2N event in Thailand would culminate in 7-15 minutes coverage. Considering the resources that went into the event, it’s a pity not to capture the essence of what happened. Corporate video production in Singapore is a niche, and not many can do it. But if you manage to meet the right guys at an event, then it’s time to talk business!
Storyboarding and Scripting
Planning is essential, especially for multicamera shoots, as it is necessary to ensure that all of the cameras are on the same page. In addition, camera movement control such as pan and zoom can be pre-set so that they are made uniformly in each instance. This will save a little time in post-production, as the camera motion will be more consistent. Walk-throughs at the location can result in a revised shooting script and storyboard, and such a session will bring the production team up to speed. This detailed planning also makes it clear that the production team has a tangle of cables to deal with for such events. With new high-definition video cameras, there are even more cables, so everything needed for broadcast operations and live presentations at the same event has to be planned in advance. Advertising, brochures, and other material that feature patron or sponsor logos can be used in conjunction with the event videos to offer opportunities for commercials.
Every video begins with a script, but in the case of event videos, the script may be merely an outline. Preparing a detailed, formal script may not be practical in event situations. However, a meeting held before the event to discuss the elements to be included in the event video can be helpful in drawing up guidelines for the videographer on the day. If a number of speakers or demonstrations feature in the event, references to the relevant information about these aspects and when the events will take place can be included in a detailed script.
Production
In all the written procedure for production, one should be comprehensive. A production is an outlet for creativity and a place where you will be able to show what you can do and the client will question your professionalism. Usually just do not accept negative comments, as long as they are constructive and not just point out the problems. If they are valid comments, it also enhances our learning. The production of an event video coverage does require an initial discussion. Not only the nature of the program content and also to know the client that do have logos and items for us to incorporate into the video. Providing logistical support is not part of the video production activity. However, it is important to provide support for the production house. The task is done without errors, high accuracy, and reliability.
The content here elaborates on the production of the event video. Before the delivery of the edited video, the production stage of an event video concentrates on the preparation and actual shooting of the event coverage. Not only just covering the happening of the event, you will want the video to reflect the theme of the event and engage the audiences in a way that they feel that they are present in the event. The quality and professionalism of the entire team of Video Makers will clearly show in their attitudes and public image. With that in mind, a video project planning guide should always have essential items that will affect the production works. Pre-production stages of the responsibility of a video team are done preferably at least a few days before the actual event, and that is the time with the most stresses.
Equipment and Setup
Good lighting improves the video’s quality. We will never turn off or move the lights provided by the client at the location if it serves a purpose. If the client has not engaged anyone to provide lighting at the event, we will be able to work to light a simple backdrop and even light event speakers and performers on stage while avoiding the formation of shadows behind them.
Lighting
It is important to consistently hear the subject that is speaking. While a DSLR camera is capable of recording audio, they may not be up to professional quality. In capturing speeches at events, we sometimes link our professional wireless lapel (mini) microphone and a directional shotgun microphone to the camera.
Audio
Should the camera movement require a stabilization system, we will support them using a shoulder mount for quick money shots, a small handheld stabilizer, and a steadicam if the event involves fast-moving actors/performers or even a large event area (such as carnivals) with many subjects and required movement.
Stabilizer
DSLRs are the main workhorse for event video production these days. They have big sensors which allow for focus on the subject instead of the uninteresting background. They can be operated in low light conditions, thus hugely improving the overall visual appearance of the event videos. For key video footage, we prefer to use a full-frame DSLR camera.
Camera
Events can never be fully reshot as the conditions are always changing. Key moments may only be there for you to capture, and a video showing how your event was executed can add value in many forms.
Filming Techniques and Best Practices
Focusing on the essentials of good visual storytelling through audio and visual techniques, your main aim would have to be the process of visually communicating a defined message through the described moving event images. More importantly, you should make people want to watch them, want to listen to them, and understand the deeper meanings of their picture expressions. The success in your recorded event must not only show a strong narrative through visually engaging moving event images, but it must also be supported by solid editing techniques and principles, with images that are smartly laid out against matching soundbites, with a cohesive and seamless feel and flow to the moving pictures.
When we decide to capture an event, we should aim to broadly follow certain filming concepts that have been tried and tested through decades of moving visuals. These concepts help us maximize the valuable resources that we have as manpower and equipment, and more importantly, uphold the sacred concept of delivering visually appealing pictures to our audiences through the most ordinary of acts.
Post-Production
Would you have lingered a little longer at those website product demos, brochure sites and e-learning materials if they looked at you while talking? Professional makes things more meaningful, engaging and enjoyable. Parody, delivery of serious content in an entertaining style and live face updates help to hold a viewerâs curiosity and add warmth and understanding between the message source and the recipient. SitePalâs avatar may do the trick for you.
You can now take off, ask Video Production Company Singapore to incorporate music and some voice-over in post-production. Your event video will be bound for great reception. The elements mentioned all enhance the story that SitePal+ is already telling with your clips, improving viewer engagement and hence time spent with your site. Suppose you took that video tour and also had a friendly and familiar voice-over guiding you? Wouldnât that be a nice extra touch that eases user navigation and could be an edge over others in the same field?
Editing and Sound Design
The sound essential aspects of videos cannot be separated as sound accounts for a minimum of half of the video. The creative experience viably improves the video production process and also raises the production values of the video, bringing the enjoyment values of the video. The editing and sound design of a video clip are the crowning achievement of video production values. It is the creative experience that makes every element of a video clip; as a unit to tell the story. The editor can possibly include music to help transfer the story along, just like in big Hollywood movies. There is a reason songs swells and falls down at certain moments in films. The professional editor will be able to listen to and see where the story needs a bit more energy and would be able to add the correct tunes or sound to create such background noise and also add sound to enhance the video footage; it depends on what is actually happening in the video.
In video production, the postproduction part of the video sequence includes editing and sound design. This is where the postproduction process comes in. After the video clip is shot, the next point is to get it into the computer system, the modifying of all the video footage, after that, the audio style is improved. Editing the clips together is part of the message production stage; it is important to the video’s success. This has to be done with a lot of finesse and professionalism; a lot rests on this moment for the whole story to end up as what it must be. Some programs, such as Avid Scorching passion, Last Cut Pro, and Adobe Best Digital antenna, there are other simpler to use programs such as Windows Film Maker, if someone does not understand the art of editing and enhancing; they could possibly learn using these simple programs which will get them on the correct path, without it costing a ton of money.
Adding Graphics and Special Effects
The simple process of capturing or transferring all video scenes from the recorded media onto another device is called digitizing or video capture. Today, most producers do this directly into digital form by using laser disk recording machines or digital video cameras linked to computer storage. The computer programs that store still photos are usually directly converted to video storage programs so that both forms of data can be used together. Business producers sometimes use multimedia database software programs as they are distributed to operating managers explaining a wide variety of issues. Computer-based databases with their fast retrieval capability can offer many other uses over and above editing and storage of video scenes. They allow moving and still video scenes to be linked together by subject matter and called up from a multimedia presentation. For example, if a person would like a productivity report, he might link the executive summary on disk to a video discussion about productivity trends obtained from a number of geographically distant plants which include varying output, productivity, and cost problems. The report can be supplied on a particular executive’s desktop electronically. Who benefits most from disk-based video? In the last five or six years, I have noticed this question varies by type of business.
Once the video scenes have been shot and audio is compiled, these will be put together into the finished movie. Sometimes you have a more elaborate job and would like graphics and moving charts included. A well-done video will contain such a “refiner”. For example, to show the geographical concentration of business in different regions of the world, you can use movement to reveal the entire map and give proportional size to the various regions so that their relative weight can be appreciated. Different colors and various symbols can be placed according to the nature of activity or profitability so that people can understand the situation better. This style of graphics and movement can provide a high return on video investment. The key is to imagine the proposed graphics and movements, to keep them simple, and produce them meticulously. At the minimum, movie titles can be added. Other developments might involve placing digitized photos or logos on TV monitor screens as visual participants in a key event. The possibilities are limited only by the imagination. The producer that is asked to help design these refinements can often best produce them, as planned.
Final Video Delivery
Do you want something more structured, with better picture control? If you do, you may want to host a ProRes or Animation Codec video file instead. These are the most preferred file formats by those who know how to tell the difference. They are compressed into larger files with less quality losses even after multiple re-data processing processes. If you really want to establish yourself as an expert in your field and the format that you choose to host your video in speaks for you, ProRes or Animation Codec would be your format of choice. Upon completion of the compression phase, it will be time to distribute and host the digitally rendered files. If hosting the video directly is something that you would like to do, we would have to compress the video to an MPEG2 or H.264 DVD. After this process, we will have to computer validate the video. At this point, all that is left to do is for you to make copies of the DVDs and your viewers would be able to view your videos on ordinary DVD players.
The final stage of the post-production is the final video delivery. It will be the deliverables for the final stage to wrap up the final video making process. In essence, the video is rendered off in digital master files and the files are prepared for the various platforms that you would need to host them on. In most cases, the most useful file format is an H.264 video file. It is highly compressed, and as such, shows very little pixel loss. Above and beyond its high compression quality, the file size of a video compressed in H.264 format is much smaller than other formats. Even when viewed on very large screens, the lack of pixel loss is still obvious.
Formats and Distribution Channels
On-line Channels (video portals, social media): Events can be shared via video portals such as YouTube, Hulu, and Vimeo. The videos can be published on the portal and tagged to increase exposure and search results from the related sites. The embed code provided can be embedded into the corporate site HTML web pages for easy viewing. You can also use a decentralized solution with Wowza on cloud for the enterprise, with transcoding up to 720p high resolution for live events and web videos. Twitter can be used to share a link to your video.
There are many possible video formats and channels to evaluate when intending to capture an event or production. You may need to evaluate the merits of an Hi-Definition (HD) video camera versus a Standard-Definition (SD) camera; or should the video be produced in 16:9, 3:4 or can be a mixed format for the different platforms it needs to be distributed on? Generally, which format and structure to use for web, mobile and DVD publishing. XML can be supported in support of viewing guided by table of contents for video on mobile. Widescreen video is good for TV and DVD viewing. The original program can be captured or produced, then encoded outputs with slight down conversion to other formats for web, video portals and mobile platforms. We share some video distribution channels that we are considering using in our work for several corporate events.
Client Feedback and Revisions
We will be proud to deliver the final edited video within. At this stage, you will also receive the invoice for your work, as per the quotation agreed upon. This alternate payment will only be required should the initial alternate payment terms fail. After finalization, should you be dissatisfied with some aspects of our production, we will provide one more round of revisions at no extra cost. If these subsequent revisions still do not meet your vision, we are willing to refund 100% of the project fee, on the condition that all video files are destroyed. Please note that this offer is reserved for all clients using our service for the first time.
Receiving and organizing client feedback is essential before the final video can be crafted. We are more prepared for changes and revisions of our work than a video production team that does not usually produce the type of institutional event videos. Our signature thorough preparation goes along with your sharp feedback prior to production, reducing the need for further changes once the video is produced. The initial video revision cut we deliver will enable a greater understanding of the video production on your (the client’s) side. This may generate more discussions that fine-tune the video to your wishes even further. Therefore, we always recommend that this initial revision cut be a joint and live discussion.