With custom professional live streaming production, your content reflects the level of prestige, expertise, and trustworthiness that sets you apart from the rest. As your brand voice and persona matures, your content is packaged and delivered to the extent of professional production standards. Through VIVA Creative’s partnership with Stream Studios, your brand aces this ambitious high-quality, versatile, cross-platform, and reliable solution, giving you the best of the best.

Live streaming production services can make all the difference in the world. While a webcam or smartphone provides instant access, advanced video production services provide limitless potential through tailored production, custom graphics and company branding, and a team of skilled professionals focused on delivering a high-quality, engaging stream for viewers to enjoy. High-quality video equipment, professional audio, unique lighting, and control room stations are fundamental to a first-rate production process. Professional operators are dedicated to ensuring smooth transitions between content and first-rate viewer interaction.

In this guide, VIVA Creative, in partnership with Stream Studios, provides an in-depth breakdown of best practices in professional live streaming production services, how the process unfolds, and which services will elevate your live broadcast to a higher level of professional success.

Live streaming goes far beyond hitting that ‘live’ button and chatting with your audience. It’s the relentless dedication to enhancing video content for a far-reaching impact in real-time. Professional live streaming production services pave the way for customized visual storytelling, executing far beyond the basic in-app service. From lighting and sound, to talent coaching and green screen solutions, every integral component of your content is seamlessly curated to deliver a first-rate live streaming interaction.

Understanding the Impact of Live Streaming on Social Media

The engagement of live streaming is incomparable. Unlike prerecorded content, live streaming allows the viewer to participate in the discussion, ask questions, offer comments, or react to the video content instantaneously. Of course, there are noisy live stream viewers who offer a wide spectrum of emojis. But there are also those who offer questions and comments and enrich the discussion, turning live streaming into a two-way interaction between content creator and followers. The benefits of running a live stream include allowing the content creator to save time as they can simply answer questions about the video topic instead of having to trawl through countless comments posted on Facebook. After the content creator discusses the topic, as there is no audience present at the actual event, it is an advantage of taking advantage of Facebook’s automatic caption feature when the audience is largely deaf.

As a content creator, you can publish blogs, sumptuous recipes, or photographs, but you may always be on the lookout for new ways to elevate your content. You might even want to try different forms of content. A webinar or a workshop could become learning opportunities for your followers. Diversification is the way to success. Brands looking to elevate their content should add professional live streaming productions to their marketing toolkit. Live streaming is one of the most rapidly evolving tools in the video marketing pedestal. A recent survey by the Interactive Advertising Bureau reveals that 47% of live streaming video viewers worldwide are likely to purchase tickets to a concert or event after having watched a live video of the event or a related one.

Key Components of Professional Live Streaming Production

– The Ultimate Level of online video is ultra high definition, which comprises 2160p, which is made up of 3840 x 2160 pixels (often described as 4k). This resolution level delivers a massive amount of visual detail and requires a correspondingly large amount of data for streaming.

– Enhanced Tier begins with 1440p resolution (2560 x 1440 pixels), which adds even more pixels and data to deliver an even more detailed display. Data consumption levels at this resolution are far higher than at lower resolutions, but the elevated visual quality can help captivate and retain viewer interest.

– Moving up another notch, 1080p (1920 x 1080 pixels) delivers high definition, which has become the standard expectation for modern televisions and other displays. It delivers crisp images that are several times more detailed compared to standard definition, although it does consume much more data and tends to fluctuate more in terms of live streaming quality.

Video Resolution The term “video resolution” refers to the amount of visual information that the video contains in terms of the number of pixels to be displayed. Using more pixels can deliver a more detailed image, but bandwidth needs grow rapidly in tandem, meaning that there are practical limitations based on the system’s ability to transmit data at sufficient rates. Within current technological constraints, there are certain key video resolution level designations relevant to live streaming. They span the range from fairly basic all the way to ultra HD perfection: – The Basic Tier encompasses 720p resolution, which is comprised of 1280 x 720 pixels. Video at this resolution starts to extend the range beyond standard definition 640 x 480 formats.

Professional live streaming production represents the highest tier of online event broadcasting. This level of event production involves deploying any of the numerous available videography techniques, each of which contributes in its own unique way to attracting the viewer’s attention and maintaining engagement. Key components include video resolution, multi-camera setups, and professional audio support.

Hybrid Live Streaming: Combining Virtual and In-Person Experiences

In addition to streaming professional meetings and events virtually, we can also include pre-packaged live programming, features, and professional video elements for a broadcast-quality production. By elevating your virtual meetings with TV quality production capabilities, you can connect with a larger base and add a sense of urgency and timing to your programming. Consider adding video elements such as live crosses, professional hosts, segments, training videos, event highlights, and teasers for your upcoming events, all with professional live streaming production services.

In the current landscape, events and meetings are changing their format, with many opting for a hybrid event approach. Offering both in-person and virtual event experiences opens up the potential for larger audiences and increased reach. A successful hybrid event requires the combination of a strong in-person experience with a strong virtual experience. We understand the unique opportunities and challenges that are present in hybrid events and meetings, and we can support you in successfully connecting with your virtual and in-person audiences with high-quality streaming services and engaging content.

Choosing the Right Live Streaming Platform

It is wise to have an open mind and be prepared for change, especially if your brand is in its early stages and has a limited history of delivering social content.

It is a good practice to explore alternatives like free and paid platforms, as well as premium enterprise-grade platforms. Compare features like live chat, analytics, and monetization tools. Additionally, ensure that your target audience has access to the platform you choose. Invest time in researching different platforms that meet your requirements and scenario. However, the most important step is testing. After making your decision, test the platform thoroughly to confirm if it is the right fit for you. Experience the quality and user experience to be certain of your choice. Watch distributions where your content would fit, both live and on-demand, and take note of how the platforms handle the video and the available tools. This research will also provide inspiration for incorporating features into your live video strategy.

Choosing the right live streaming platform is crucial for the success of your brand and content. It not only affects how your live stream impacts your audience but also determines the ease of your live stream production. There is no one-size-fits-all answer when it comes to selecting the best live streaming platform. You need to consider the specifics of your project, such as the type of content you are producing, your objectives, target audience, and where they prefer to watch content.

Features to Consider in Live Stream Services

Customized audit strategy To give your stream a professional appearance, it’s critical to have a strategy before and day-of-event. Having the proper equipment is one thing, but having a vision for the final product is another. Work with a strategic service that can offer you a bespoke live video and audio transmission service, tailor your audit strategy, and ensure that your event is distinctive and memorable, regardless of its format.

Professional-grade video and sound Your stream is only as good as the content it shares. To ensure top-notch video and sound in your live stream, enlist the support of a service with professional production and personnel, allowing your content and presentation to shine. With everything from stage lighting, multi-camera setups, and sound mixing equipment, anything your in-person audience experiences is reliably broadcasted to viewers depending on where they are.

Hybrid event capabilities Live streaming production services that offer a hybrid event solution are a great way to add to the success of your events without overwhelming in-person attendees with daylighting. It’s also ideal for small group meetings and events where specific parts of a program will be made available to a larger audience. Look for services that offer in-person and virtual experiences with all the necessary tools and services.

End-to-end production services High-quality vendors can alleviate the stress and complexity of live production by offering services that cover everything from content creation and pre-production to live streaming and post-production. Opting for a service that offers an end-to-end solution will make coordinating your event much more straightforward and efficient.

Enlisting the support of professional live streaming production services can provide numerous benefits to your event, from simplified set up to high-quality video production and distribution. As you work to narrow down your options and select the right service, consider the following features.

Live Streaming Services in Singapore

The surprising part about live streaming in Singapore is that if you’re looking for professional-level gear, there are a surprising number of services that one can engage, from creative agencies to companies that specialize in video and audio production. Many of these companies have experience in producing videos for multiple platforms, including news/media broadcasting, as well as producing content that uses videos as a foundation for digital marketing, sales cycles, lead nurturing, customer support and more. There are numerous professional teams that have been serving local and overseas clients providing live streaming services, all ready with the required experience and knowledge. Most of these professional live streaming services usually charge a one-time fee for the event, which includes costs associated with professional staff, and additional costs such as event management.

There are several live streaming studios in Singapore, servicing corporations and businesses in need of a more professional-looking live stream, with a long-term strategy for regular sessions. From as low as S$1000 a session, your business can access professional studio sets, high-quality cameras and LED lights, as well as graphical overlays, and full control of your stream thanks to a studio crew operating professional grade live video production equipment. The studios that are set up are a level above typical webcams and microphones that are required for connecting via Zoom Meetings or Microsoft Teams.

Overview of Live Streaming Events in Singapore

The study conducted by the National Library Board (NLB) after the Semester 2/2005 semester-end examination, consisting of interviews and questionnaires, had proven that 87% of students have benefited from the live material in terms of their learning process. In recent improvements and constant changes in technology, the web has now allowed for live content to be transmitted onto the World Wide Web, replacing television broadcasts via the new technology known as live streaming. Live streaming is a new technology that removes the need for television systems. In recent years, it has become more and more popular. In the good old days, live transmission could be performed using television or radio means. Since 1990, broadcasting on the World Wide Web has been possible, similar to traditional broadcasting. Users, on the other hand, can view such live broadcasts over their consoles or computers without paying any pay-per-view charges to the broadcaster. This study will focus on the live streaming application, especially in resourcing live lectures in tertiary institutions. It will discuss the important factors related to the successful implementation of such applications within the constraints of technology and demand.

Best Practices for Successful Live Streaming

Audio/video mixing services are also important live streaming considerations. Individuals and organizations might not always have the tools and background to create a professional, multi-camera mix with outstanding audio. Our services can help with gathering and producing live-streaming events. Tailoring audio to sound best over microphones or a PA system. And choosing the right sister service for the synchronization of non-encoded HDMI and Auxiliary audio and contribution setup from A/V gear delivered to services like Zoom or Skype and similar video conferencing apps. Our professional live streaming, encoding, and decoding services can help clients realize a professional, broadcast quality video stream. This concept pertains to how well the video stands up to compression and remains visually accurate to the original. Our services deliver guaranteed video and audio quality, no matter the streaming environment and how it will be delivered. Exploring the delivery of ultra-low latency end-to-end solutions, in addition to encryption, that aren’t always possible with online solutions, using partner Ooyala – for a guaranteed 99.5% of the broadcast time or 99.95% of the time when using two encoders.

Another key factor in live streaming success is properly planning for the event. Based on the audience and intent, we help actualize the vision, including recommending adherence to schedules and key objectives. Since event goals differ greatly, creating a comprehensive plan that accounts for staffing, broadcasting, internet bandwidth, remote locations, and monetization options is essential. Key positions to consider are camera operators, audio engineers, remote broadcasting staff, and moderators. Determine where the event will live stream. Is it a website? Social media platform? A corporate intranet? Pay-Per-View site? Ultimately, it’s about determining the best route to reach the audience online. How to monetize an event is a common challenge faced when organizations and individuals approach professional live streaming production services. Our experts can help with pay schedules, which are dictated by individual platform and in some instances the intended distribution method (public or private).

Optimizing Streamed Video Quality

In general, network performance constraints can be classified into three categories: access bandwidth, core bandwidth, and endpoint performance. Wireless service providers can also encounter problems due to high client mobility, changes in cell loading, and physical obstructions. Access bandwidth limitations occur when the volume of content available in a given geographic area exceeds the capacity of the data or broadband access networks in that region. In addition, those networks can suffer from instability and disruption – caused by client saturation, timing errors, or failures – that can result in small and concentrated drops in received video quality. Core bandwidth limitations occur when the volume of content available to a larger geographic area exceeds the capacity of the wide area network. Device processing, multimedia performance, and drop or loss limitations can result in small and volatile drops in received video quality.

Streamed video begins life as analog or digital images created by live-action or computer-generated sources. Before the images are transmitted over a network, they’re generally compressed and converted into a stream of digital video. Compression balances video quality, file size, and network bandwidth. Whether consumers display streamed content in personal players or in theaters, they expect immediate, continuous access to high-quality video and audio. Those expectations present challenges for broadcasters and content producers since network performance and playback-device capabilities can significantly affect the consumer’s experience. Service providers must balance the demands of network traffic, device limitations, and consumer preferences.

Ready to improve your content? Contact us today for a free consultation on how our professional live streaming production services can enhance your brand’s online presence!

FAQ’S