We all know that video is one of the most powerful tools in our marketing arsenal. But with so many different platforms and formats, it can be hard to know where to start. If you’re looking for a way to really wow your audience, then you can’t go wrong with live video.
Live video has a number of advantages over pre-recorded content. It’s more intimate and personal, and it allows you to create a sense of urgency and excitement around your product or service. Plus, if you’re not happy with how the live video turns out, you can always delete it! (Just kidding, we would never advocate for such a thing).
The key to producing a great live video is proper preparation. In this blog post, we’ll share some tips on how to prepare for your live video so that it wows your audience.
As with any kind of video production, proper planning is essential for ensuring a successful outcome. When it comes to live video, there are a few extra considerations that need to be taken into account.
First, you need to decide on the format of your live video. Will it be a Q&A session? A tutorial? An interview? The format will determine the overall structure of your live video, so it’s important to choose one that will best suit your purposes.
Once you’ve decided on the format, you need to choose a platform. There are a number of different platforms available for live streaming, each with its own advantages and disadvantages. Some popular options include Facebook Live, YouTube Live, Periscope, and Twitch.
Finally, you need to promote your live video before it goes live. This will help ensure that people actually tune in to watch it! Create some teaser content (e.g., save the date graphics, short clips, etc.) and use social media to generate interest and anticipation for your upcoming live event.
Now that you’ve done all the necessary pre-production planning, it’s time to start thinking about the actual production of your live video. Here are a few tips:
– Use multiple cameras: This will help ensure that you capture all the important action even if something unexpected happens during the live broadcast. It also gives you the flexibility to cut away to different shots as needed.
– Invest in good lighting: Good lighting is essential for making sure your audience can actually see what’s going on in the live broadcast.
– Use a tripod: A tripod will help keep your camera steady and minimize jarring movements.
– Test your audio equipment: Make sure that both your microphone and speakers are working properly before you go live! The last thing you want is for there to be technical difficulties during your broadcast.