A Production house also known as Video production company is specialize in helping their client to produce high quality works such as art performance, new media art, film production, live event to broadcast in television, audio and video post-production services for corporate events and other related services.

In Singapore, most companies will hire a professional production house to handle their video requirements as that’s the only way for them to achieve the best results and also are cost effective as compared to hire a in house videography crews and not to mention the additional cost to build the studio and buying audio and video equipment to cater to the crew. Not to mention that small and medium companies that has the limited budget to do so.

There are many reason in why video is needed for companies to invest in. For example like documenting training, product and service marketing or promotions, variety shows that is sponsored by the client, commercials or infomercials and much more. Although most corporate videos are intended for a targeted audience such as new employees, vendor and potential customers. It has benefit the companies in marketing aspect and boost their branding at the same time.

Another advantage to engage a video production house is that clients will get experience audio and video professionals to assist in conveying the company’s message in a lively and engaging way to attract more customers to buy the product and services.

In this social media era, most if not all customers will rely on getting the vital information via media channels such as watching the TV commercials or live events that is broadcast to promote this company’s product/service while watching the television, using their mobile phones or laptops to search production or service information via search engines online.

To summaries the main reason to hire production house in Singapore, company owners need to understand that it is as fact that posting photos and words in their website or newspapers are insufficient to convey the marketing message to their target audience.

Which over the years many has agreed that video marketing is proven to be more effective and efficient to catch the viewer’s interest and stands a higher chance to win them over to become potential customers.

Jeremy Lee

Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.