Pre Production

Unlike other types of productions, the first step of making videos at a production house in Singapore is not about filming but brainstorming. The pre-production phase kicks off with the development of a unique and compelling idea. The idea will be translated into a visual concept and presented to the client. Common visuals and diagrams used at this stage include sketches, mood boards, and storyboards. With the advancement of technology, 3D animation and computer-generated graphics start to play an important role in realizing the visual concept. These allow the client to have a better visualization of the final product. After finalizing the concept, it is time for scriptwriting. The process of scriptwriting tunes the initial idea into a well-structured script. Each script will be translated into a series of shots. This step is critical because a poorly written script could lead to multiple problems during the filming and post-production stage. Last but not least, storyboarding is the process of planning the shots or scenes with illustrations. It serves as a visual aid for aligning the filmmakers’ visions to the clients’ expectations. From my research, I have found that good storyboarding has a great impact on saving time and other precious resources during video production.

Concept Development

Concept development is the first stage of any video production process. This is where the big idea is born and developed to make sure that it is feasible and effective. In this stage, the concept developer at the production house will brainstorm for video ideas based on the given client’s requirement. Usually a creative brief provided by the client will be referred to make sure that the concept developed will meet the client’s marketing goal. After a viable concept is developed, then the process of refining the concept will take place. For instance, the script writer may have to review the concept and compile a storyline based on the concept. Also at this stage, there will be numerous meetings and discussion between the concept developer, client servicing team and the marketing team to rationalize the concept and ensure that the unique selling point of the product or service is enhanced in the video. In the case of a well established brand whereby such video will serve as brand building, then the concept will have to align with the brand image and brand promise from the brand strategy perspective. That means a brand strategist could also be invited to involve in the concept development process. Although it sounds time consuming and tedious, this stage is the most critical stage in the entire production process because no matter how good the visuals and the effects added in the video, if the message delivered is not appealing or clear to the audience, the video will be considered ineffective. In addition, any major changes of the concept at the advanced stage of the production due to some unforeseen circumstances can lead to a waste of time and money. Therefore it is important to ensure that the message and the objective of the video are accurately reflected in the concept and everyone’s clear before moving to the next stage.

Scriptwriting

Another important service that our production house provides is scriptwriting. Scriptwriting writes the script for the videos. We know in the execution process what clips will come after or before another. The script actually may look like just a simple Microsoft Word or PDF document, but it carries all of the most important information for any video production. It includes the timecode in a video, shot description, and type of shot. The scriptwriters have to understand what type of video this is, what its purposes are. For example, if it is a commercial video, who are their target audiences and what product they are going to sell. At the same time, scriptwriters also have to get a very clear idea of what the client wants. Therefore, in terms of scriptwriting, everybody from the production house really needs to work hand in hand, discuss frequently to make sure that the script itself is perfectly aligned with the client’s request. Our production house always aims to create high-quality videos. The emphasis will be more on the process. From the scriptwriting phase, the production process is being emphasized until delivering the final master video to the client. However, a lot of times video production can be seen as merely what equipment we are using, what type of cameras we will be using. But it’s actually more than that and that’s what our production house is trying to show our clients. We are not just trying to highlight and solely focus on, you know, the high-end productions and equipment that we are able to provide, but the most important thing is that we believe for the success of doing the video and the satisfaction of the clients is that it has to be a very sensible and comprehensive pre-production. Well, what actually does ‘pre-production’ mean? ‘Pre-production’ in a video is planning and it is an in-depth planning until we can actually start to do the real work, which is in a studio or in a shooting or a filming ground.

Storyboarding

So, what is storyboarding? Storyboarding is a graphic representation of how your video will unfold, shot by shot. It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the script during that shot. This can help the video production team visualize the video and see if the shots will work well together, before they start filming. Also, it’s a way of making sure that everybody’s on the same wavelength; the director, the camera man, the sound man, the lighting technicians and the editor, they’ll all have their input into the storyboard but it’s the job of the person who creates the storyboard – the director usually – to make the final decisions and to give instruction. In addition, creating a video without storyboarding is like writing a report without planning what to write first. The report might turn out unstructured, not in the order that you want it to be while storyboard helps to organize the report by selecting and arranging the ideas in an efficient sequence which forms a clear and coherent presentation. This is particularly useful for long or complicated videos but some people don’t have the time to create a storyboard as they’re eager to come out and shoot the video straight away. However, a well thought out, comprehensive storyboard can save time and also save you from having to explain what you want to other people all the time.

Film and Video Production

The text is thus aligned in context with the section mentioned, beginning with describing the services of corporate video production as well as the facilities provided and emphasizing the idea of continual client involvement as the vision of a video is brought to life. However, it is necessary to also keep in mind the alignment among previous and following content of the essay. As the text mentions about the production house itself, then the information in ‘Film and Video Production’ should be coherent with the way the production house works, the techniques it uses, and the professional experience they have. Then, the subsections provide an insight into several types of videos that the production house may get involved in, and what kind of services will be provided to clients in each of these videos. The first subsection provides information on the corporate video production and explains how the service may include from scriptwriting, filming, to the editing of the video.

Last but not least, the production house also provides a service in commercial video production. These types of videos are created for a specific product, service, or company and may be used in various ways such as in television advertisements or social media platforms. Like corporate and music videos, the production house will help clients through the entire video production process when making commercial videos, from the initial planning and scriptwriting stage to the filming and editing of the video.

Another service provided by the production house is music video production. The production house offers a full production service to help music artists create a music video, from the initial planning stage all the way through to the final stage of video editing. This includes a conceptual stage of development, the actual process of filming and production of the music video, and finalizing the video with inputs from the client during the video editing stage. In addition, the music video production service may also include location and studio filming. Location filming enhances the visual appeal and interest of the music video and can create a professional and cinematic look that is desirable for music artists.

In the film and video production stage, the production house offers a range of services. One of these services is corporate video production. Corporate videos may be produced in a variety of different formats such as a company overview video, a testimonial video, or promotional marketing videos. The production house assists clients throughout the video production process, from scriptwriting to the filming and editing of the video.

Corporate Video Production

When it comes to producing corporate videos, the stakes are high. Corporate videos are critical to the success of a business, whether they’re used for internal communications, online marketing, in-house presentations, or at trade shows and exhibitions. Therefore, it is important to engage an experienced and reliable corporate video production company. A corporate video production company typically offers a range of video services, including project planning, scriptwriting, video production, and post-production support. Corporate video production companies often have a well-defined video production process that enables them to run a smooth and efficient video shoot. For instance, they may start with a “discovery” or “fact-finding” phase, where the corporate video production company works with the client to understand the client’s business and the aims of the video. This phase may involve client meetings, discussions, and research. Then the client’s project team and the corporate video production company team will agree on the business objectives, key messages, and the target audience for the video. This will lead to the development of a production schedule and a draft of the script for the video. Most corporate video production companies will have in-house creative directors and scriptwriters, who can provide professional scriptwriting services to help clients transform their ideas into a workable video script. Professional corporate video production companies also offer video project management services. This means that clients will get support from the corporate video production company team at every stage of the video production, from the first kick-off meeting to final video delivery and beyond. This includes assistance with video planning, video shooting, and video editing. Another service offered by corporate video production companies is video marketing support. Professional corporate video production companies will have experience in driving results with video in various digital campaigns, and they should support clients in achieving maximum exposure and impact for their video across chosen social media platforms. Alconost, for example, is a translation company that also offers subtitling and voice over services specifically tailored to corporate video production.

Music Videos

A music video is a short film that integrates a song with imagery and is produced for promotional or artistic purposes. In the digital era, the advent of new forms of music consumption and the popularity of the video means that a music video may be produced to accompany almost any piece of music. In the production house in Singapore, our services for creating music videos are all-encompassing. Whether it is live-action, 2D animation, 3D animation, or other services, our in-house production team works with the clients in every step of the way, from the pre-production phase all the way to the final render. During the pre-production phase, clients are encouraged to provide their insights and ideas at every stage so that the received end product will always meet expectations. Our production team will assist in all aspects, such as development, script writing, and storyboarding. In scriptwriting, our experienced creative writers work with the musical, lyrical content, and the visual concept in order to create a script that not only depicts the right storyline but also matches the mood and style of the song. For the storyboard, it is the visual representation of the music and will allow a client to see the music video before it is being put into production. This will enable clients and our production team to discuss and make changes to the video before any footage is being recorded. This will save a lot of time and resources and it will also help to prevent any costly re-shoots due to last-minute changes. For the actual music video production, the production services we provided are fully equipped for both live-action and 3D/2D production. With a team of creative professionals and the state-of-the-art production facilities, we can ensure that the final received video is distinctive and engaging. Production shoots can take place in a wide range of locations, such as a professional studio, outdoor, or any kind of venue. After the production phase is complete, post-production works will immediately follow. Post-production in music videos normally involves processes such as video editing and visual effects (VFX). Clips of the production will be arranged in sequential order, and the editors will work with the digital effects and VFX artists to input and create the special effects in the music video. The production house also provides audio services such as sound design, sound mixing, and final mastering, in order to enhance and add in an additional layer of creativity in the storytelling process, in terms of mixing. Last but not least, our team of experienced colorists will provide services such as visual treatment, color correction, and color grading, which will give the video different styles and make it look cinematic. These services aim to enhance and craft the much-needed look and mood in the music video. By doing so, we could ensure that every visual element complements and delivers the storyline and the atmosphere of the music.

Commercial Video Production

What sets commercial video production from music videos or corporate ones is that it serves the purpose of promoting products or services. With a higher demand of attention from the audience in today’s world, having a good video production on a commercial is essential. Thanks to technology, advertisements are no longer restricted to a thirty-second spot on television or a half-page spread in a magazine. Digital storytelling through videos can occupy a highly effective status in marketing strategies. Therefore, the skills of digital video production and its entry and success in the commercial market is becoming increasingly important. High quality video production is brought about through the expertise of a dedicated team of professionals working through a well-refined production process. From the initial conceptualization to the final product, each member of the team works in tandem to deliver a video of the highest standard. The team aims to ensure that the clients’ visions are effectively brought to life through the process. This starts with developing an initial concept and providing solutions to script writing, storyboarding, and animatics. Visual effects and graphics using the latest CGI technology are also incorporated as part of the production process. The production house features a team of experienced designers as well as an animation director to assist. Post-production, another addition to the animation team will take over to shape and polish the final look of the video. Through a seamless cooperation focusing on supplementing individual talents into a perfect whole, the entire production process enjoys maximum efficiency and productivity. This ensures that work and ideas are constantly being integrated and showcased at every stage, whether it’s in pre-production or during the live action and filming. From a personal perspective, working in a team of professional film and digital video production has and always will be a fantastic creative experience. It offers opportunities and challenges that allow individual growth in each aspect of video production, from technical knowledge to the appreciation of digital video as a storytelling art form. All in all, the emphasis on delivering high-quality videos from one stage to another, the technical versatility of this art and the creative satisfaction derived from a well-executed idea – all of these factors contribute to the unique appeal of digital video production in the commercial video market.

Post Production

Post production involves turning the raw footage into a coherent video and taking films to the next level. Video editing involves removing the unusable material, putting together the best clips, and adding the final footage. Special effects and animations can also be added in the editing process. This is also the stage where the soundtrack is put together. Sound design and mixing is a process where several layers of audio are combined to make the final audio. It involves creating and manipulating audio elements such as music, dialogue, and sound effects. All these elements are brought together in the final mix by a sound mixer. Color grading is the process of altering and enhancing the color of a motion picture, video image, or still image. Color grading can be used to set the mood of a scene or to give the film a consistent feel and look. Puloh, a production house in Singapore, provides professional post-production services such as video editing, sound design and mixing, and color grading. Its video editing team uses a tailor-made approach to each project, ensuring that the final video is polished and effective. The company also offers an industry-standard infrastructure for complex sound design and mixing works. Additionally, it gives its clients the opportunity to be part of the mixing process by allowing them to attend their projects in the studio. Puloh incorporates color grading to bring the clients’ visions to life and to make videos that stand out. It operates in an environment where quality, creativity, and client’s satisfaction are the main goals. Puloh’s dedicated team is passionate about delivering high-quality videos and creative projects. By using the latest technologies and adopting fresh ideas, the company develops innovative ways of creating content that meets the clients’ needs and adapts to the ever-changing digital platforms. Puloh welcomes both international and regional opportunities and have services including animation, VR 360 post-production, film and video production. Puloh has been recognized by the Singapore Design Business Chamber for its powerful video and has been awarded the Good Design Mark by Japan. Puloh’s mission is to create videos that bring clients’ visions to life, developing creative projects that make clients and the audience feel captivated and helping clients deliver their message by making their videos visually engaging and interesting. Puloh’s vision is to be the leading creative and animated video production company. Puloh’s professional values include the consistent creation of high-quality and innovative projects that adapt to the continuing development of digital platforms.

Video Editing

Video editing is the process of rearranging or manipulating video clips to create a new work. Editing is usually considered to be one part of the post-production process. Other post-production tasks include titling, color correction, sound mixing, etc. Many people use the term editing to describe all their post-production work, especially in non-professional situations. Software packages that are used for this purpose are called video editing software. These have more advanced and professional features than simple video viewers like Windows Movie Maker or Apple iMovie. Adobe Premiere Pro and Final Cut Pro are examples of video editing software. There are different types of video editing. With a linear edit, programs are transferred from one tape to another, while the order of the videos to be transferred can be easily rearranged. Video is added or removed in real time as the transfer takes place. This process is often slow but is effective as the editor can easily understand how their material will look as they go along and can plan to insert things like special effects.

Sound Design and Mixing

After the picture has been locked, the sound designer and the director will sit down and have a “spotting session”. This is when they watch the whole film and decide where the sound design will be made. Apart from dialogue and music, almost all sounds are created or enhanced by the sound designer. These sounds can be categorized into either diegetic sound or non-diegetic sound. Diegetic sound provides the sound that is specific to what is happening in the picture, such as the sound of doors closing, a car passing by, and even the reflection of the dialogue. However, non-diegetic sound is the music and sound that the characters in the film cannot actually hear. For example, this kind of sound is used to put the audience into a certain mood. One of the most important elements of sound design is the creation of atmosphere. This is some kind of unreal world and by creating an atmosphere, sounds will take the audience into that world and allow the audience to pay greater attention to the message of the film. In the meantime, the sound mixer will receive all the sounds from the sound designer and dialogue editor. His or her job is to create the final kin mix that the cinema audience will hear. Through this kin mix, the sound mixer will try to control and maximize all sounds to make it match with the creative programmers’ wish. For example, when an important plot of the story and a dialogue are being included at the same time, the sound mixer will turn down the other sounds except the dialogue. That is used to make the audience concentrate on the plot. On the other hand, the sound mixer will turn up the emotion sad music opposed to the dialogue and make the sound to affect the audience’s emotion. This has shown the importance of sound mixing. Also, the sound mixer will also make sure and control the sounds within the accepted levels. By doing this, the audience will never get a sudden big noise and feel uncomfortable, but they can still realize that is a shocking moment of the story. This ensures the audience gets a satisfying viewing.

Color Grading

When filming in different formats like digital and film, different types of video and computer graphics, as well as when fulfilling the task of delivering for cinema or TV, color grading is vital because each format requires the image to be color graded for that specific format. In video production, content creators often mistake color correction and color grading to mean the same thing. In truth, color correction is the process where every clip in the video is corrected according to exposure and balanced to match every clip to the next. This way, all the clips will look like they belong together and the colors will appear to be natural to the viewer. Color grading is the process where decisions are made to further enhance or establish a new visual tone to the entire video. Every clip is given a grade with a common theme or visual tone. This will add a visual story to the video. One of the most important aspects of color grading is controlling the viewer’s eye, especially with corporate videos, commercial films or music videos. By strategically introducing contrast, one corresponding object can be glorified and stand out to the viewer. In short, color grading is not just making the color ‘right’ but also to twist the viewer’s emotion, perception and attention. In our production house, we use the latest Da Vinci Resolve Software for color grading. It is the world’s most advanced color grading tool and it is used on more Hollywood feature films, commercials and television productions than any other system. With Da Vinci Resolve, clients can expect that their video projects will be color graded to the highest standard possible. The software is scalable and supports real-time grading. This can speed up the process of color grading, resulting in huge time and cost savings in the post-production phase for our clients. Last but not least, Da Vinci Resolve offers a set of editing and effects from our production team easy to use to create the look clients want. By having these functions in the software, it promotes creativity and improves storytelling of the video because we can develop the visual tone right from the start of the project. With a well-established pre-production, a high standard filming and video production and a visionary color grading process, a quality video that stands out from the rest in the video industry can be delivered through the whole production process in the production house.

Delivering High-Quality Videos

The production house ensures high-quality videos through its comprehensive production process. For a start, high-quality cameras and filming equipment are being used to ensure that the videos shot are of the best visual quality. This is essential for corporate videos as the image of the company is reflected through the video. There are different types of videos being produced, such as corporate videos, animation videos, promotional videos, and more. The videos range from corporate videos to be used in events and seminars, to online commercial videos and TV commercials. In this way, clients can take comfort in knowing that their desired video can be achieved. Viewers are first attracted by the visual of the video, within the first few seconds of the video. This is where the process of video editing comes in. Video editing includes cutting segments, adding transitions and other special effects. It also includes correcting color and adding in visual effects, as well as adding in the background music and sound effects. Additionally, there may be bad footages that result from actors’ errors or environmental factors. These footages, together with the good ones, have to go through the process of video editing as well. With the right knowledge and dedicated time, all of these footages can be edited and pieced together to form a good video. Last but not least, the process of video editing allows the editors to provide an alternative version of the video. This is especially useful in the video production process as many different companies have different frameworks and the video may be used in a wide range of media platforms. For instance, a fashion company may choose to make use of the video in a runway show and so, an alternative version with subtitles and without sound can be made during the editing process.

Production Process

There are three key stages involved in the production process: pre-production, where the preparation for the shoot takes place; production, which involves the actual shoot; and post-production, where the video is edited. First of all, in pre-production, the script, casting, and locations are decided. During this stage, the client is highly involved – for example, the video production team will communicate the scriptwriting, storyboarding, and other relevant information to the client at different milestones. Then, the actual filming takes place. The time taken for production varies depending on the type of video that is being produced. For example, given the sheer amount of shots and special effects in a typical commercial video, it is not unusual for large teams with people from different specializations to be involved in the production process. Lastly, the filmed footage will go through post-production. This is the final stage of the production process, and it is when the video editing, sound design and mixing, and visual effects are edited. Videos are made – as the term suggests – by ‘editing’ the ‘shots’ in a particular ‘sequence’, thereby enabling the filmmakers to develop the most suitable ‘narrative’. The average time taken for the post-production of a video project is normally around three to four weeks. Post-production is highly specialized, and a good video production company will have dedicated professionals and the latest technology to produce the best results.

Bringing Your Vision to Life

So, how does a production house in Singapore create videos that meet clients’ needs and expectations? After the pre-production and production stages, the team will start the post-production stage. This is where the raw video content and visuals are put together. The editing process helps to create a coherent and continuous video, which can include adding in special effects, music and sound. The editing team will also work on the sound design and mixing, which is a crucial stage to ensure that the audio in the video is of high quality. Good and appropriate sound effects and background music will enhance the visual content and create a more impactful sensory experience for the viewers. At the same time, different audio files including dialogue, sound effects, and music have to be mixed and balanced properly to ensure that the final video sounds good. The last step in post-production is the color grading. Color grading is the process of improving the appearance of the visuals in a video. By using color grading techniques and software, the colors in the video can be corrected or enhanced, to suit the mood and tone of the video according to the original vision of the video and the client’s request. For example, a promotional video for a brand can be enhanced with brighter and more saturated colors for a lively and energetic feel, or color corrected to its specific brand color to create a visual association for the audience. All these post-production efforts are aimed at making sure that the final video result is of high quality and effectively pass on the intended messages. Producing a video content takes a huge amount of time and resources, and so many video production services can be costly. However, the final product delivered by a professional production house justifies the cost. With a professional and systematic production process, good communication, and talented team members, a production house in Singapore can help clients to realize their vision and produce a video that is unique and captivating.

Creating Videos that Stand Out

In addition to different types of videos being produced, the production house ensures high-quality finished videos through their production process. The first step in producing an outstanding video is to identify a good concept. The production house provides services in concept development, scriptwriting, and storyboarding, during the pre-production stage of the video production process. This includes coming up with various ideas and working on a story that will match the intended message of the video. The script itself is critical in guiding the video production. It provides a clear line of action and helps to reduce errors and time that could result from guesswork. From the script, the actual visualization of the story is done through a storyboard, which includes illustrations of the major scenes and shots of the video. These activities are done to make sure that time and resources are not wasted and the videos have good flow and finally achieve the intended purpose. Additionally, when actually out shooting, the production team uses high-quality video equipment and gears to achieve a cinematic look and feel. This includes gears such as camera stabilizers, jib arms, sliders, and drones. Professional lightings and sound recording equipment are used, and various filming techniques such as different camera angles and movements are adopted to make the videos more interesting and exciting. After the filming is done and the video becomes alive in the post-production stage, the team focuses on video editing, sound design and mixing, and color grading. Video editing includes cutting and syncing of footages shot, creating transitions and titles, and adding special effects. The way how video is progressed and the message is delivered can be changed during the editing through altering the pace and sequence of different scenes. Visual and sound effects are also added. Sound design and mixing are equally important. Background music and sound effects are selected and added to the video to create the intended mood. With a good quality sound recording and mixing work, the video will absolutely achieve better acceptance and positive impressions. Color grading is the process of altering and enhancing the color of a motion picture, which can be used to reflect a particular mood or tone of the video. This can also lead to visual consistency throughout the video. Therefore, although it is time-consuming, color grading shall not be overlooked when creating a stunning and impactful video. Through the production house’s effective production process, clients’ vision can be brought to life, and the videos that the clients proud of can be created.