Live video streaming and the associated technologies are gaining in popularity these days. The days of cable television as the primary source of entertainment are slowly diminishing. Right now, consumers are looking for alternative ways to be entertained and consume news. One such technology currently being harnessed is live video streaming. Remember the royal wedding? Around the time of the royal wedding, providers of live streaming services noted a significant increase in subscriptions. This serves as testament to the future value of the technology. For the uninitiated, here’s a basic explanation of the services and their benefits.
In streaming, there is a sequence of images in motion and these images are sent online in a compressed form. These can then be immediately viewed as they arrive on their screen. This is a cost-effective solution for many businesses and organizations to market their products and services online. If live streaming is selected, users do not have to wait until the file has completed downloaded. Once the stream has begun, users at the other end of the line can already view the videos and hear the sounds. A good reliable platform server is required for this and normally the case in IBM Streaming Servers.
Think of the system adopted as on-demand, and you can consume the media you requested as it arrives. To take advantage of the technology you will need a software program that can uncompressed and send the data to the user’s monitor and to the speakers for the audio data. There are two options on s player that can be used to receive and facilitate the stream. One option is to use the player installed in your computer. The other option is to use software downloaded from online. Currently, the most popular technology is the Microsoft Windows Media Technologies.
The typical video streaming requires pre-recorded video files to be streamed online. But there are instances when the files can be distributed through live broadcasts. This is live video streaming. During a live broadcast, the signals are converted into compressed signals and these are transferred using special web servers. The use of these servers allows for multicasting which as the advantage of being able to reach multiple sites at the same time. There’s no need to personally attend to each site. It’s that simple.
Live video streaming makes communication easier. To fully harness the potential of the technology it is best to be supported with fibre internet technology. If your budget permits, consider acquiring the services and advice of a live video streaming service provider.
Streaming Video Systems (SVS) is one of the leading names when it comes to streaming technology. The company can help in incorporating the technology as part of your business’ marketing and communication tools.
Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.
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