In today’s fast-paced, always-on world, it’s more important than ever to have a strong online presence. And one of the best ways to build a connection with your target audience is through livestream webinars. Livestream webinars are a great way to share your expertise, build goodwill, and promote your products or services—but only if they’re done right. Here are some tips on how to launch a successful livestream webinar that won’t put your audience to sleep.

1. Keep it focused.

Your webinar should have a clear purpose, whether it’s to educate, entertain, or sell. Whatever the goal of your webinar is, make sure everything you do—from the topic you choose to the visuals you use—is focused on achieving that goal. Trying to accomplish too many things in one webinar will only confuse and frustrate your audience.

2. Make it interactive.

Livestream webinars are a two-way street; they give you the opportunity to connect with your audience in real time and vice versa. So, take advantage of that by making your webinar interactive. Pose questions to your viewers, encourage them to use the chat function, and give them opportunities to engage with your content in other ways. The more interaction you can create, the more engaged your audience will be—and the more likely they are to remember what you had to say (and maybe even buy what you’re selling).

3. Keep it visual.

Most people are visual learners, so it’s important to make sure your livestream webinar is heavy on the visuals. Use slideshows, infographics, videos, and other images to break up the monotony of someone just talking at a camera for an hour (or however long your webinar is). And if you can find creative ways to incorporate visuals into your presentation, even better!

Livestream webinars are a great way connect with potential customers or clients and build goodwill for your brand—but only if they’re done right. By following these tips on how to launch a successful livestream webinar, you’ll be well on your way to putting on a show that people will actually want to watch (and maybe even learn something from).