In this current situation where COVID-19 pandemic has affected many businesses across the globe. Business owners are turning to live streaming services as the alternative to either promote their products and services to the mass market or communicating with their clients and employees.
Although the obvious reason is due to the government restrictions in hosting live events and measures in the workplace and social gathering. There is research to show that live streaming services will be a new trend in digital communication that companies and people will adapt and become part of their life whether for commercial or personal reasons.
This is especially the case in Singapore which many big corporations and business owners have started to host live streaming events such as product promotion, virtual trade shows, business webinars, and the list goes on. Even academic institutions like universities and tuition centers have started to host live streaming lessons for their students to further their studies. This also applies to the sports industry where live streaming events are the only way to broadcast their sports event via live streaming matches or sports news channels to their targeted audience.
There are many good reasons why live streaming services are so popular and demanding not only in Singapore but in other developing countries as well. Other than external factors mainly due to the outbreak of coronavirus which international travel and physical event hosting has prohibited.
Live streaming has become a new lifestyle to the public since you can easily watch live streaming video content using your smartphone, tablet, or laptop at the comfort of your home or host online meetings using platforms like Zoom and Skype. It is not difficult to understand why companies are willing to invest their time, money, and resources to host virtual events and use social media platforms like Facebook Live and YouTube Live and sell their products or services to potential customers online.
The main advantages of using Live streaming service for work, business, or personal reasons helps to save you time, money and even reducing stress in your daily life which I will explain more in detail.
Live streaming helps companies to save more time by hosting virtual events because they can hire a professional video studio agency to help them in the production. Which is convenient for the client since most of the studio agency has the available equipment, studio production set, and experience stage crew to set up and host the live streaming event within a short time frame.
It is a big difference compared to hosting a physical event as there are many logistic issues that the event planner needed to consider and plan which can easily take weeks or even months just to host one physical event.
Live streaming also helps to save a lot of time in transportation especially for those working professionals who need to work from home and depend on their laptops to commute with their colleagues or clients using live streaming platforms without the need to meet them personally.
Jeremy Lee is a seasoned digital marketing director and strategist with over two decades of experience in the industry. As the founder of Sotavento Medios, I manage a diverse portfolio of over 50 businesses, helping brands grow through advanced search strategies and digital innovation. My work focuses on bridging the gap between traditional search engine optimisation and the evolving world of AI-driven answer engines.
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