Whether you’re a content creator, an aspiring influencer, or a small business owner, you’ve probably considered using a live streaming provider at some point. And why wouldn’t you? Live streaming is one of the most popular and effective ways to reach your audience in real-time. It’s interactive, engaging, and can help you build a strong emotional connection with your viewers.

Still not convinced? Here are 8 reasons why you should use a live streaming provider:

1. You Can Reach a Global Audience

One of the best things about live streaming is that it gives you the opportunity to reach a global audience. With live streaming, you’re not limited by geography—people from all over the world can tune in to watch your stream, no matter where they are. This is especially useful if you’re trying to reach a specific target market or demographic that isn’t local to you.

2. It’s Interactive and Engaging

Another great thing about live streaming is that it’s interactive and engaging—two things that are essential if you want to hold your viewers’ attention. With live streaming, you can talk to your viewers in real-time, answer their questions, and get feedback from them immediately. This interactivity helps create a stronger connection between you and your viewers, which can lead to more engaged fans and followers.

3. You Can Build a Strong Emotional Connection with Your Viewers

Live streaming also allows you to build a strong emotional connection with your viewers. This is because live streams provide an authentic look into your life or business, which helps people feel like they know you on a personal level. When people feel like they know and trust you, they’re more likely to support your content—and any products or services you may be promoting.

4. It’s Cost-Effective

Compared to other marketing channels, such as television or print ads, live streaming is relatively inexpensive—all you need is a decent internet connection and a webcam (or phone camera), and you’re good to go! This makes live streaming an excellent option for small businesses or content creators who are working with limited budgets.

5. It’s Fast and Easy to Set Up

Live streaming is also fast and easy to set up—in most cases, all you need to do is press “start” on your chosen platform (more on that below). This makes it ideal for those times when you want to spontaneously go live (e.g., if something exciting is happening that you want to share with your viewers).

6. You Can Increase Brand Awareness and Reach New Customers

Hosting regular live streams is also an excellent way to increase brand awareness and reach new customers. Whenever someone tunes into one of your streams, they’re exposed to your brand—and if they enjoy what they see, they’ll be more likely to follow you on social media or visit your website.

7. You Can Boost Sales and Revenue

If you have products or services to sell, live streaming provides an excellent opportunity to boost sales and revenue. For example, let’s say you own a boutique hotel in Singapore. You could host regular live streams from different parts of the hotel (e., g., the lobby, guest rooms, pool area) and promote special offers or discounts for viewers who book directly from your website.

8. It’s Fun! Last but not least, live streaming is just plain fun.

Whether you’re sharing interesting snippets from your everyday life or taking viewers behind the scenes of your business, there’s no doubt that going live provides an enjoyable experience for both content creators and audiences alike.