Video is visually appealing and underutilized as a lead generation tool. Having a video on your landing page, on the other hand, can raise your conversion rate by as much as 80%.
A lot of businesses are using video these days to increase their leads. It’s a great way to engage with potential customers and get your message across in a concise, visually appealing format.
Are you unsure how to use video to increase conversion rates? Here are some ideas for how to use video to get more leads.
1. Use a Smiling Human Face Thumbnail as a Custom Thumbnail
Which would you want to see: a picture of clumsy writing or a picture of a real face? Naturally, we are all drawn to the goofy-looking human who is smiling back at us.
Smiles are fairly universally acknowledged to improve the attractiveness of the subject – which we all know has a tremendous influence on sales, one smiling and one, not smiling image raised a software company’s profits by 10.7%.
The moral of the story is to use a thumbnail image of a happy human to enhance video play and increase leads.
2. Make Your Video Short and Entertaining Right Away
When reviewing my clients’ media files, I’ve noticed a reoccurring theme when I first entered the online video market. Viewers’ attention wanes with time.
This wasn’t a shocking discovery for me, but it was evident that many businesses are generating marketing movies that are far too long.
Take a peek at the one-minute video embedded below. People are initially quite engaged, often re-watching bits of the video, but as time passes, viewers begin to fade away in the middle, leaving the video with considerably fewer watchers than in the first half.
3. Instill a Feeling of Trust Immediately
Browsing text on the website after website gives you no notion where to go until you come across that video of the kind lawyer with 20 years of experience and a trusting and welcoming demeanor. This level of trust could not be achieved alone through persuasive landing page material.
Keep in mind that movies have been shown to enhance conversion rates by as much as 80%. Put a face to your business with video on your landing page to help your leads trust you and convert faster.
4. Instill a Feeling of Trust Immediately
Browsing text on the website after website gives you no notion where to go until you come across that video of the kind lawyer with 20 years of experience and a trusting and welcoming demeanor. This level of trust could not be achieved alone through persuasive landing page material.
Keep in mind that movies have been shown to enhance conversion rates by as much as 80%. Put a face to your business with video on your landing page to help your leads trust you and convert faster.
5. Send Prospects Personalized Videos
Sending customised videos to prospects via email is another approach to speed up the sales process and increase conversion rates. Salespeople frequently spend half of their day trying to get prospects on the phone. They respond to one email, maybe agree to a phone call, but then nothing.
This not only creates a more personalized and human sales experience, but it also makes the lead feel like you genuinely care about them, making them much more eager to discuss your products or offerings with them.
The use of video voicemails resulted in an open rate of 16% and a click-through rate of 17%. More than just binge-watching on the weekends, video is useful. You may use video to grow your business by following these tactics.
Video is a powerful marketing tool that can help you reach a larger audience and generate more leads. In order to make the most of this valuable resource, it’s important to understand your target market and what kinds of videos they are likely to enjoy and share.
At Springforeststudio, we have the expertise necessary to create engaging video content that will appeal to your target market and help you achieve your business goals.
Don’t let your leads slip away by not knowing enough about them. contact us today, our expert team at Spring Forest Studio will be happy to help you grow your business with video marketing.